1 min read
Just as every takeoff ultimately needs to lead to a landing, every advertisement needs to lead to a sale. Ignoring this basic advertising reality leads to a failure to engage the reader and un-engaged readers fail to become customers. The checklist to utilize for improving returns on advertising is I-E-E-O (Interrupt, Engage, Educate, and Offer).
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3 min read
Checklists are found everywhere in the aviation world. Thus, it should come as no surprise that advertising in the aviation world can be significantly enhanced and improved with the use of a...
2 min read
Checklists are simply a fact of life in the aviation world. Why then does the industry forget the power of the checklist when creating advertisements to inform us of new technologies to buy? The...
2 min read
In a magazine alongside advertisements from Aspen Avionics and BendixKing, the J.P. Instruments (JPI) “EDM-900” effort, like that funky little airplane you’ll find at every airport, is visually a...
