--- title: G2 Blog description: "Always Consider: Communication, Education, Persistence, Thrift. The blog for the Gudorf Group, G2 Speaks" --- [Skip to the main content.](https://gudorfgroup.com/blog/page/1#main-content) Purpose-led strategy. Data-led execution. [![TGG\_Logo\_Logo\_Colored-Black\_1920](https://gudorfgroup.com/hs-fs/hubfs/TGG_Logo_Logo_Colored-Black_1920.png?width=300&height=136&name=TGG_Logo_Logo_Colored-Black_1920.png "TGG_Logo_Logo_Colored-Black_1920")](https://gudorfgroup.com) [![TGG\_Logo\_Logo\_Colored-Black\_1920](https://gudorfgroup.com/hs-fs/hubfs/TGG_Logo_Logo_Colored-Black_1920.png?width=100&height=45&name=TGG_Logo_Logo_Colored-Black_1920.png "TGG_Logo_Logo_Colored-Black_1920")](https://gudorfgroup.com) - [HOME](https://gudorfgroup.com) - [Patents](https://gudorfgroup.com/patents) - [Blog](https://gudorfgroup.com/blog) Search Toggle Menu Search Toggle Menu - [HOME](https://gudorfgroup.com) - [Patents](https://gudorfgroup.com/patents) - [Blog](https://gudorfgroup.com/blog) [Facebook](https://gudorfgroup.com/blog/page/1#0) [Instagram](https://gudorfgroup.com/blog/page/1#0) [Linkedin](https://gudorfgroup.com/blog/page/1#0) [X](https://gudorfgroup.com/blog/page/1#0) [YouTube](https://gudorfgroup.com/blog/page/1#0) [Medium](https://gudorfgroup.com/blog/page/1#0) # G2 Speaks... [![](https://gudorfgroup.com/hs-fs/hubfs/A_digital_photograph_depicts_a_close-up_of_a_sledg-1.png?width=1500&height=750&name=A_digital_photograph_depicts_a_close-up_of_a_sledg-1.png)](https://gudorfgroup.com/blog/the-1-gambit-why-the-real-threat-to-agencies-isnt-tech-its-execution) 2 min read #### [The 1% Advertising Gambit](https://gudorfgroup.com/blog/the-1-gambit-why-the-real-threat-to-agencies-isnt-tech-its-execution) [![Picture of Greg G](https://gudorfgroup.com/hs-fs/hubfs/Web%20Page%20Images/SLT-0217a-250x250.gif?width=30&name=SLT-0217a-250x250.gif) Greg G](https://gudorfgroup.com/blog/author/greg-g): Why the Real Threat to Agencies Isn’t Tech, It’s Execution The ad world’s never lacked bold moves, but GroupM (WPP’s media-buying powerhouse) just raised the stakes. Dropping the client commission to 1% and making it the headline for every pitch? That’s not posturing. That’s putting every in-house media team on notice. No internal group can match that without bleeding cash. [Read More](https://gudorfgroup.com/blog/the-1-gambit-why-the-real-threat-to-agencies-isnt-tech-its-execution) [![Tick Tock Time](https://gudorfgroup.com/hs-fs/hubfs/Follt%20Lead.jpg?width=1024&height=1024&name=Follt%20Lead.jpg)](https://gudorfgroup.com/blog/burying-the-lead) 2 min read #### [The Folly of Burying the Lead: Why Your Video's First Seconds are Crucial](https://gudorfgroup.com/blog/burying-the-lead) [![Picture of Greg G](https://gudorfgroup.com/hs-fs/hubfs/Web%20Page%20Images/SLT-0217a-250x250.gif?width=30&name=SLT-0217a-250x250.gif) Greg G](https://gudorfgroup.com/blog/author/greg-g): In today's fast-paced digital landscape, capturing the audience's attention within the first few seconds of your video content is not just important—it's imperative. As an expert marketer, I've... [Read More](https://gudorfgroup.com/blog/burying-the-lead) [![](https://gudorfgroup.com/hs-fs/hubfs/istockphoto-896374356-612x612.jpg?width=612&height=408&name=istockphoto-896374356-612x612.jpg)](https://gudorfgroup.com/blog/are-you-ready) 3 min read #### [Are You Ready?](https://gudorfgroup.com/blog/are-you-ready) [![Picture of Greg G](https://gudorfgroup.com/hs-fs/hubfs/Web%20Page%20Images/SLT-0217a-250x250.gif?width=30&name=SLT-0217a-250x250.gif) Greg G](https://gudorfgroup.com/blog/author/greg-g): Hey, are you ready for the ADVENT season? [Advent](https://gudorfgroup.com/blog/tag/advent) [Read More](https://gudorfgroup.com/blog/are-you-ready) [![](https://gudorfgroup.com/hs-fs/hubfs/Kamloops-1.jpg?width=639&height=373&name=Kamloops-1.jpg)](https://gudorfgroup.com/blog/at-least-two-sides-to-every-story) 4 min read #### [At Least Two Sides to Every Story](https://gudorfgroup.com/blog/at-least-two-sides-to-every-story) [![Picture of Greg G](https://gudorfgroup.com/hs-fs/hubfs/Web%20Page%20Images/SLT-0217a-250x250.gif?width=30&name=SLT-0217a-250x250.gif) Greg G](https://gudorfgroup.com/blog/author/greg-g): Growing up, did you ever hear that sage old line, “there are always at least two sides to every story. Your side, their side, and the truth, which is somewhere in the middle.” I not only heard that... [Kamloops](https://gudorfgroup.com/blog/tag/kamloops) [Read More](https://gudorfgroup.com/blog/at-least-two-sides-to-every-story) [1](https://gudorfgroup.com/blog/page/1) [2](https://gudorfgroup.com/blog/page/2) [3](https://gudorfgroup.com/blog/page/3) [4](https://gudorfgroup.com/blog/page/4) [5](https://gudorfgroup.com/blog/page/5) [Next](https://gudorfgroup.com/blog/page/2) [![TGG\_Logo\_Logo\_Colored-Black-1](https://gudorfgroup.com/hubfs/New%20Home/TGG_Logo_Logo_Colored-Black-1.png)](https://gudorfgroup.com) - Our Other Business Sites: - [CPA Cheryl - Accounting & Bookkeeping](https://cpacheryl.gudorfgroup.com/home) - [Fly4Fun - Light Sport Aviation](https://fly4fun.us) © 2026 The Gudorf Group, Inc. Return to top