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Why the Real Threat to Agencies Isn’t Tech, It’s Execution The ad world’s never lacked bold moves, but GroupM (WPP’s media-buying powerhouse) just raised the stakes. Dropping the client commission to 1% and making it the headline for every pitch? That’s not posturing. That’s putting every in-house media team on notice. No internal group can match that without bleeding cash.
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In today's fast-paced digital landscape, capturing the audience's attention within the first few seconds of your video content is not just important—it's imperative. As an expert marketer, I've...
4 min read
Growing up, did you ever hear that sage old line, “there are always at least two sides to every story. Your side, their side, and the truth, which is somewhere in the middle.” I not only heard that...
