
2 min read
The Folly of Burying the Lead: Why Your Video's First Seconds are Crucial
In today's fast-paced digital landscape, capturing the audience's attention within the first few seconds of your video content is not just important—it's imperative. As an expert marketer, I've observed a common pitfall that many brands fall into: dedicating the precious initial moments of a video to logos, lengthy intros, or other brand-centric visuals, effectively burying the lead. This strategy, while intended to build brand recognition, often does the opposite, reducing engagement and...
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