G2 Speaks...

3 min read

Aspen Avionics “Two Heads Are Safer” & The I-E-E-O Checklist

Picture of Greg G Greg G:

Checklists are found everywhere in the aviation world. Thus, it should come as no surprise that advertising in the aviation world can be significantly enhanced and improved with the use of a checklist. The I-E-E-O (Interrupt, Engage, Educate, and Offer) Checklist as illustrated in this example from Aspen Avionics and their recent “Two Heads Are Safer” advertisement clearly highlights the value of the checklist for improving advertisements.

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2 min read

BendixKing “On Course” & The I-E-E-O Checklist

Picture of Greg G Greg G:

Checklists are simply a fact of life in the aviation world. Why then does the industry forget the power of the checklist when creating advertisements to inform us of new technologies to buy? The...

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2 min read

J.P. Instruments “EDM-900” & The I-E-E-O Checklist

Picture of Greg G Greg G:

In a magazine alongside advertisements from Aspen Avionics and BendixKing, the J.P. Instruments (JPI) “EDM-900” effort, like that funky little airplane you’ll find at every airport, is visually a...

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3 min read

Yuneec With a Passion For Flying

Picture of Greg G Greg G:

One of the surprises at this year's Consumer Electronics Show (CES) was the airplane I found in the parking lot of the Las Vegas Convention Center. Being one of those folks who have to look skyward...

Light Sport Airplane
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